The tourist industry of Australia has shown how you can buy loads of prime time advertising on the BBC for very little outlay.(“The world’s best job” stunt) . Well done to them – the Great Barrier reef looks wonderful.
I suppose the good news is that it makes a welcome complement to all those self serving ads the BBC puts out about its own programmes and achievements.
If the BBC are now so keen on adverts, why don’t they start charging the Australian tourist industry and anyone else who wants some airtime?