The UK car industry campaigned strongly against Brexit, claiming they could face a 10% tariff which could be damaging. Brexiteers said the aim would be a tariff free agreement, as was secured. It was always likely as the EU exports so many cars to the UK and did not fancy a 10% tariff that would add £200-£300 to the price of a typical new vehicle.
The Remainers in charge of the official government then persuaded Ministers to impose a £15,000 tax on each new petrol and diesel car over a small limit, a burden 50 to 75 times higher than a 10% tariff. The industry did not complain about this body blow.
The industry signed up to the idea that they should move swiftly to shut down all their diesel and petrol car production and go over to battery vehicles. The idea they might use hybrids as a transition was soon knocked out by purists demanding all electric cars. Hybrids were anyway heavier, more complicated and dearer, needing two power systems.
These companies were big, profitable and successful. Why didn’t they do some customer research to find out just how opposed to battery vehicles a majority of car buyers were? Why didn’t highly paid managers have any understanding of the majority of their customers? Why didnt they see the obvious business risks? Why sign up to ending successful runs making popular cars early to switch to the unknown and largely unliked? Former Jaguar owners who used to replace their car with a new one regularly told the maker they did not want to buy a battery one.The company revelled in the idea of dropping people like these from their customer lists. They are still trying to find the new generation of battery Jag buyers.
The pathetic inability of industry bosses to tell the UK and EU governments they could not sell enough battery cars and they would suffer badly from a forced attempt at transition is now laying waste a once great industry. German car companies announce plant closures and redundancies. Honda has quit the UK and EU altogether. BMW is backtracking on keeping some electric Mini work at Cowley to replace the end of the petrol Mini lines. Vauxhall is slimming down. Ford no longer makes cars in the UK.
Meanwhile government Ministers tell us how much they treasure the industry whilst doubling down on the end of petrol cars which is the cause of the collapse. I wrote two short books setting out how net zero rules were out of line with consumer wishes. You cannot have a green revolution if customers wont buy green products, or if they see that these products often aren’t saving us CO 2 anyway.