On Friday I was invited to a new company in the Reading Science and Innovation Centre by Earley Gate. The two entrepreneurs behind it are seeking to build a business based on their expertise at understanding and managing sound.
Their first product is a better casing for smart phones that increases the volume and quality of sound they produce.They wish to follow this success with a way of allowing air into your home without so much external noise that you can get from opening a window.
I found their open pursuit of new ideas to improve products in established industries fascinating. I wish them well for the future.