<font size="3"><font face="Tahoma">Crisis, what crisis??, ask government ministers, as the police circle Downing Street?? over cash for peerage allegations. Crisis, what crisis? echo the Liberal democrats, as they are investigated?? for?? their biggest election donation from someone in prison for perjury facing fraud allegations.?? Crisis, what crisis? ask some Conservatives, as they look at the massive ??35 million debt on their balance sheet. </font></font>
<font size="3"><font face="Tahoma">The game is up for raising large sums of money from a small coterie of donors. It is not doing the parties any good, and it is not doing the donors any good any more either. Who wants to have their private affairs and emails rifled just because they decided to give some cash to their favourite political party?</font></font>
<font size="3"><font face="Tahoma">The parties are in denial about?? big money politics. The penny hasn’t?? dropped that the public is as suspicious of how the parties spend the money,?? as they are of?? how politicians come by it. The writing has been on the wall for all prepared to read it for some eight years now. The?? statistics of the electoral decline of both major parties since the 1990s are stark. </font></font>
<font size="3"><font face="Tahoma">Labour polled 4 million votes fewer in 2005 than in 1997, 4.5 million fewer than the Conservatives when they just won in 1992. The Tories were still more than 5 million votes adrift on 13 years earlier. Only two in five of all electors voted for the two main parties combined in 2005. Surely that should tell us all in politics that the audience doesn’t like the show, they are avoiding the political theatre in their droves.</font></font>
<font size="3"><font face="Tahoma">Polling after the election showed that the main national campaigns did more harm than good to the parties spending all that money on them. Twice as many voters?? in?? 130 Labour marginals were put off by the Labour campaign than were attracted to it. The Conservative campaign did almost as badly, with many more put off by it than wooed by it. Why should we go on taking risks with how we raise the money, if spending it puts the punters off?</font></font>
<font size="3"><font face="Tahoma">Twentieth century elections attracted many more voters to the polls. Politicians had to engage on doorsteps and in public meetings. They had to take the rough with the smooth, deal with the heckler and the opponent, recognise that they could not airbrush disagreements out of their campaign. They spent modest sums on posters and hiring halls to speak in, but did not go in for high budget PR driven programmes backed up by sophisticated computers, target marketing and voter research. Voter research was done the hard way by canvassing door to door. Candidates accepted that the media had to balance their coverage and you could not manage all the footage.</font></font>
<font size="3"><font face="Tahoma">Today some of the sharpest?? and youngest campaigners agree that we need to return to local candidates campaigning on local issues, building up just such a picture of their patch through door to door work supplemented by low budget website entries and?? leaflets. The message from the new Conservative MPs in 2005 who won with the best swings was just that we did it, they said, despite the national campaign.</font></font>
<font size="3"><font face="Tahoma">It’s not just at election time that national parties spend their money badly. Parties now spend large sums on polling and focus groups. They tell us this is to help them with honing the message. The public thinks spinning is allied to lying. The present government tells the public what they want to hear, whatever the reality. They often fail to follow through, or find the idea does not work so they just change the words. No wonder people are so cynical about the whole process.</font></font>
<font size="3"><font face="Tahoma">Indeed it is a fatuous exercise to ask the audience what the answer is and then play it back to them. As a democrat I respect the electorate. They are the bosses. I also seek to understand what they know and what they do not know. They know what the problems are. They can tell us where the local schools are not good enough, where the transport system is inadequate, where the Council tax is too high, and where the hospital does not see you quickly enough. </font></font>
<font size="3"><font face="Tahoma">We should not expect them to tell us the solutions as well. It is the job of elected politicians to spend wisely on?? advice, to find the best remedies. It is the duty of parties to offer the public choice, choice about what the priorities are, and choice about the types of solution.?? The issues need to be debated openly, so the public can make up its mind. It is up to governments and alternative governments to come forward with detailed proposals that can work.</font></font>
<font size="3"><font face="Tahoma">Party politics is today at a low ebb, thanks to a government that has concentrated on spin and failed to deliver on all the finely worded promises. The public now wants party politicians to raise less money, and waste less, both during elections and between elections. We need a???? cap on general election expenditure. It should be ??7.5million or less rather than the ??12.5m being mooted. Individual donations should be limited to ??50,000 each. </font></font>
<font size="3"><font face="Tahoma">It would be a huge mistake to make up the shortfall by forcing extra money from the hard pressed taxpayer. It would be absurd and insulting for politicians to argue that because they cannot any longer be trusted to raise big money from a few people, they therefore should simply take?? money off everyone through the tax system. There are two answers to the money shortfall from the large donors. The first is to spend less. Spend less on market research, computers and?? fancy campaigning get back on the streets with a volunteer army.?? The second is to enrol more members . If you persuade every member to give ??10 for an election not a big ask you can have a ??7.5million campaign from just 750,000 supporters, far fewer than?? used to belong to the Conservative party. That’s still more than enough money to annoy voters if you spend it badly!</font></font>