Environmental puritans tell us water is scarce and we should ration its use. They should take a look at their local lakes, ponds, streams and rivers. Have they ever been to the seaside? Have they watched nature deliver free water onto gardens and fields as rain ? Water is about the most common substance on the planet.
It is true some human intervention is needed to store water in convenient places and to clean it up if we want to drink it. Water is not destroyed by use but returned to the water cycle, often in a dirtier form than before we used it from the tap.
Companies can offer us more water from rivers, from desalinating sea water, from underground water in acquifers and from collecting more rainwater.We could each collect more of our own as rain from our roof.
If the monopoly was lifted there could be more innovation. Do we need all water to our house to be high drinking water quality? Could there be cheaper less processed water to flush loos and clean cars? Industry often has to take the additives placed in monopoly drinking water out before using the water for their processes.They might like additive free water.
Would companies intensify marketing home systems for collecting and using rainwater for non drinking purposes?
I have accepted the strictures of the water hair shirt environmentalists as they have helped block bigger and growing water supplies. I would like to be able to buy a sprinkler for my grass , use the hosepipe on my shrubs and wash my car more often but do not do so given the ridiculous restrictions on supply.
What a nonsense that a leading industry has to lecture its customers to use less of its product when it is all around us. Now there are problems speeding digital investment in data centres given water shortages limiting potential supply to them. Why does the government of our country not want us to be better off?